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房地產(chǎn)企業(yè)形象代言人策略探析——根據(jù)著名的市場調(diào)查公司Millward Brown 最新發(fā)布的一項調(diào)查結(jié)果,中國在廣告中使用代言人的比例在全球排第三位,僅次于日本和韓國。在普通消費品領(lǐng)域呼風(fēng)喚雨的“ 名人效應(yīng)”如今也刮到了地產(chǎn)界在北京,東方銀座請來了梁家輝、...
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World's Most Admired pitchmen 品牌最喜歡用的 7個明星代言人 Fortune's World's Most Admired list is the definitive measure of corporate reputation. So it should come as no surprise that when Most Admired companies use celebrities to represent their brands, they tend to select some pretty high-wattage individuals. Fortune asked the Q Scores Company, which produces data on consumers' emotional connections wit