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房地產(chǎn)營銷經(jīng)理實(shí)戰(zhàn) 培訓(xùn)教程 第一講 市場部與銷售部的組建 ···········································( 1) 第二講 個(gè)案市場調(diào)研及預(yù)測 ·············································( 7) 第 三 講 個(gè) 案 定 位·························································(17) 第四講 推廣策略定位 ····················································(19) 第五講 個(gè)案 SP活動(dòng)·····················································(20) 第 六 講 案 場 前 期·······························
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萬科房地產(chǎn)營銷總監(jiān)培訓(xùn)手冊 目 錄 第一部分 房地產(chǎn)戶型策劃 ........................................................................................................................ 2 戶型需要策劃 ........................................................................................................................................ 2 戶型簡史 ..........................................................................................
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