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目 錄 一.項目定位·····························································P3 1、項目評判 2、市場形象定位 3、目標客戶定位 4、目標客戶分析 二.推廣策略·····························································P12 1、策略概述 2、推廣階段 3、推廣費用預算 三.廣告企劃·····························································P19 1、廣告總精神 2、階段廣告執(zhí)行計劃 3、媒體計劃 四.工作進度表·····························································P43 序 本案營銷企劃的基